Lithia Women LEAD (Learn, Explore, Achieve, Develop) was started in 2015 with several goals in mind. It helps provide an avenue for women in the organization to learn and develop; it helps female leaders act as role models and inspire one another’s growth; it organizes events where women can network; and it enhances skills beneficial to women in their personal and professional lives.
What began as a series of daily events for LAD women leading up to the Southern Oregon’s Women’s Conference – which LAD sponsors annually – has grown to something far larger. Due to popular demand, Lithia Women LEAD programming now runs year-round, and is live-streamed to all LAD stores across the nation – and is accessible to men as well as women.
Content of Lithia Women LEAD events has also expanded beyond networking, inspiration, and skills: it now also delivers broader and deeper knowledge of the company and automotive retail business for all participants. All while staying true to the mission of being a networking and development forum for women.
