GreenCars, LAD’s national brand focused on sustainable driving, is planting up to 100,000 trees throughout 2023 across Florida, Texas, Michigan, Oregon and Pennsylvania in partnership with the ArborDay Foundation and LAD stores across the country. Visitors to stores can test drive an electric, hybrid, or fuel-efficient vehicle, and GreenCars will plant a tree on their behalf.
Together with the Arbor Day Foundation,GreenCars has identified forests in need across the United States throughout2023. Spanning Texas, Florida, Michigan, Oregon and Pennsylvania, a total of 100,000native tree species specific to each region will help rebuild forests and support local ecosystems.
A number of Lithia & Driveway stores will host local tree-planting events in their own communities.
How does it work? Qualifying vehicles are marked at each store with recyclable GreenCars rearview mirror hang tags. Customers simply mention the Trees for Test Drives program to sales associates before the test drive, and a tree is planted. It's that easy.